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From Tools to Talent
Making AI Work for GTM
Thank You for Participating!
Thank you all for joining me as we explored the transformative role of AI in GTM. It was a privilege to share actionable insights and practical strategies to leverage AI, enhancing our effectiveness as GTM leaders and professionals.
AI isn't some distant future, it’s here and reshaping the GTM landscape right now. However, most teams still tap into less than 10% of the potential that basic AI tools offer. Why? It's not budgets or tools - It's AI literacy and fostering a collaborative AI-driven culture that genuinely moves the needle.
Real impact comes from practical application - start scrappy, experiment, iterate, and scale what sticks.
Remember, AI adoption isn’t optional, it’s essential. By integrating AI thoughtfully, you’ll not only stay ahead of your competition but empower your teams to achieve more with less, driving real, sustainable ROI.
Let's continue this momentum - start today, invite AI to your table, and redefine your journey.

by Sharon Amitai Eli

RISEN: Prompt Framework
This framework comes highly recommended for streamlining customer communication, documenting knowledge effectively, and driving consistency across various touchpoints."
1
Role
Establish the AI's role, setting the stage for the type of response expected.
2
Instructions
Clarify what you want the AI to do, providing a clear directive.
3
Steps
Break down the task into manageable steps, ensuring a logical progression.
4
End Goal Expectations
Define the ultimate objective of the prompt, guiding the AI's focus toward a specific outcome, or set the anticipated expectations for what the AI should achieve, ensuring alignment with your overarching goals.
5
Narrowing
Set any constraints or limitations to tailor the response to your specific needs
Tips:
  • Instruct the LLM to ask YOU questions one by one until it feels that he has enough information to create something truly valuable.
  • Try out "Teleprompt" - an extension that can help you craft, improve, and evaluate your prompts.
Get Teleprompt
NotebookLM
NotebookLM
Load data to create your own mini database from different sources: text, pdf, links, videos and recordings (even in Hebrew) to create an easy to query notebook, podcasts, mind maps, and video overviews.
Pro Tips:
  • Always click "Customize" before creating assets, and create a solid prompt to get the best results.
  • You can create multiple assets (e.g. podcasts) with different instructions, lengths, etc.
  • Share Notebooks with relevant teams!
  • To turn your video overview into a presentation that maintains the relevant visuals - download the video and upload it to "GenSpark", create AI Slides there.
I've got a Custom GPT for you!
I've trained a Custom GPT with tons of knowledge around Customer Success. Feel free to use it for content creation and communication related to CS - emails, success and renewal plans, CS strategies and more. You can always ground it with anonymized or insensitive data (data that doesn't contain PII, customer or sensitive company information).
No-Code AI Tools
Leverage these powerful AI tools without writing a single line of code:
Amazon PartyRock
Ideal for building "Wrappers" - tools driven primarily by smart prompting.
Check out my tools:
Claude
Great for crafting interactive, shareable artifacts. Great for creating prototypes for feature requests.
Example:
Base44
Unlock full app-building potential - with integrations, databases, and logic.
Examples:
AI-Powered Research Engines
ChatGPT, Gemini, and Perplexity offer powerful Deep Research capabilities that can scan hundreds of sources to deliver in-depth, well-cited analysis on any topic.
Tip: Want your results to be based on verified research alone? Try the prompt below.
"Let's find peer reviewed studies about best practices specific to {}. Find research and studies from established analysts, academic journals and peer reviewed publications, systematic reviews, meta-analyses, and reviews of current best practices in {}. Restrict your search to papers published after 202{X}. Restrict your search to documents that have valid DOI numbers. Remove any studies that have been retracted. Do not use mainstream media publications or social media content of any kind in your results."
Customer Success Prompts
Have Fun with AI-Powered Tools
AI-Powered Video, Audio & Training
  • Descript.com: AI Video Editing Tool, including transcripts with your own voice generated by AI
  • Tango.us: Create mini walkthroughs that are easily embedded into emails or webpages
  • Turboscribe.ai: Record and transcribe in-person meetings (works best in English)
  • D-ID: Create a video with an avatar that looks and sounds like you
Bonus: Free AI-Based Headshot
Train an AI model with your pictures to get accurate professional headshots using Astria.
Go to Account > Community > Use the coupon "sharonamitai" for $10 for experimentations with Packs.
Embracing AI in GTM
As we conclude, remember that AI is not just a tool, but a powerful ally in enhancing your GTM strategies. By leveraging these AI-powered resources, you can streamline your workflows, work more efficiently, and allow yourself more time for strategic planning.
Don't forget to experiment with different tools and approaches to find what works best for your specific needs. The world of AI is constantly evolving, so stay curious and keep exploring new possibilities in your customer success journey!